Google recruiting ad
May 25, 2006
I have to wonder about Google’s recruiting campaign featuring fearsomely perfect fem-bot engineer Niniane Wang (who was totally robbed in the Valleywag hotties-of-Google contest, by the way). Am I supposed to read it and think, “I’m as smart as her! Google’s the place for me!”? If I actually end up thinking something more like, “Wow, this ad makes me feel like even more of a fuckup in comparison to Niniane… I could never get a job there…” — does that mean I lack the self-confidence necessary to work at the Goog?
And who the crap is the intended target audience here? I am, for instance, a female engineer with experience building highly-personalized social networking apps — so roughly speaking the same kind of thing that Niniane seems to be doing. Are Google’s recruiters trying to get the resumes of people like me? If so, let me say that this focus group of one reacted quite badly to the ad. I’m guessing this kind of thing would actually work a lot better on young male CS grads with boundless self-esteem about their raw intelligence.